Sunday, September 15, 2013

Response to McLuhan's concept of Media

How does some of the new media we use everyday affect our society?

In this decade, media has become as ubiquitous as physics, science and mathematics in society. Today media is considered as an essential factor to every individual's life within a community. Media comes in many forms in which some we don't even recognize. The classic examples are the TV, radio, internet, phones, magazines, and newspapers in which people use often use to know what is happening around them. But some examples are ignored as simple as local street performers playing the guitar, singing or even acting. We are constantly exposed to media that it alters our view of society. We watch the local news, hear about the latest gossips, buy new technologies, wear the trending styles, watch the most views videos, sing the latest hits, the list is endless. We, as the audience, are so entrapped by media that we are not even aware of it. We flow according to the direction of media. It seems that we do not control media but rather it controls us. This is how Media affects our society.

Do you think media and technology are moving our society in a positive direction, or negative direction? Why?

I believe this is not a matter of choosing a side whether media and technology is going in a positive or negative direction. It is a matter of how we, as the audience, interpret the given media that forms our opinion. I strongly believe that media is essential to a community, it is what builds a society, but to decide whether it is positive or negative is wholly determined by ones opinion, and I think that is what makes media incredible. Media is most definitely a flexible concept in which consists of countless opinions making it significant to society.

How do you think media shapes your own personal identity?

As mentioned above media is ubiquitous also making it inevitable. I have been exposed to various kinds of media even from different countries (societies). My identity is developed through a mix of all the different media I have experienced. Media has also allowed me to create a distinct world view that follows my identity. I believe through both of these concepts my view and opinion of everything has ultimately changed. This is how media shaped my personal identity.

  

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